Alexandra Costin , You Look Prettier When  You Smile








The series You look prettier when you smile encourages the viewer to question
the ways female identity is represented and constructed within society.

The project evokes characters in distressed states, alternating from distorted
body movements to dead stillness. The avatars play their own traumas
ingrained in a collective narrative of womanly shoulds and don’ts.

The series aims to point out the prevailing stigma and prejudice, the
propagandistic messages of hyper-positivity and the absurdity of the
neverending layers of control which women are subjected to.