Connie Hack , Happily Whatever You’re After
Happily Whatever You’re After by Connie Hack is a response to contemporary influences of ideas and values commonly found in fairy tales, focusing on advertising where these values become integrated into the marketing of products. The idea that these archaic allegorical themes have been interpreted into modern conceptions of desire and how these in turn play a part in the formation of identity and notions of self.
The symbols that are used in these tales and become associated with them, persist in contemporary life and are filled with these associated values. This work is based on the belief that such normalising aspects of values through particular objects and ideas perpetuates and reinforces archaic notions of morality that constitute a powerful, unconscious influence on the development and beliefs of individuals.